Do they use different ingredients?

Is it because of the nicer weather?

Is it due to the fact we only have them for one weekend a year? (but they have been in the shops since Christmas eve)

It doesn't seem logical, and yet it's a fact we really love them.

Some branded Easter eggs, even have a bar of their regular chocolate or sweets in the box, and still the eggs just taste just that little bit different (and better).

Are we just kidding ourselves into thinking chocolate eggs taste better or is there more to it?

The quick answer is NO we're not being fooled.

There's a real reason chocolate eggs taste better than normal chocolate, when we eat we use all our senses.

Shape

An Easter egg's round shape,

a study by scientists found that the shape of chocolate can influence perception of both its texture and taste, with round-shaped chocolate being found to deliver the most in terms of melting and smoothness.

A 2021 study  also found that in terms of taste, consumers perceived rounder-shaped chocolate to be creamier than square-shaped chocolate.

Size

'If a shape has a large surface area it will deliver a more rapid release of molecules.

It's not just about the shape though.

Manufaturing methods

Easter eggs are made differently to normal chocolate bars that gives them a different 'eat quality'

The eggs are spun ensuring the chocolate is thinner (less is used for more taste) and will melt quickly in the mouth releasing all the cocoa notes.

Packaging

We know that we eat with our eyes, The vast majority of Easter eggs are superbly presented in fancy boxes and wrapped in golden foil and elaborate designs.

Memories Time

We all have fond memories from childhood of getting lots of sweet colourful eggs 

There's a proven link between taste buds and memories.

Some scientists seem to think that the link between food and memory originally came about as a human survival tactic known as conditioned taste aversion. According to a 2018 study conducted by psychology professor Kathleen C. Chambers,

Not only that, the feeling and anticipation that comes with Easter can help enhance the taste of the chocolate.